Understand and solve consumer marketing problems by applying consumer behaviour and psychology theory. International students can apply online. Customer and Marketing Analytics Familiarize yourself with the fundamental and state-of-the-art approaches to marketing decision-making to collect, analyse and act on customer information.
No, we do not require work experience. Branding and Advertising How to build a brand? Digital Marketing The world is getting more digital every day. Discuss basic retail concepts, browsing behaviour, store and website management and more. Your eligibility can be assessed without the actual diploma.
Catch up with the latest theories about digital consumer behaviour and psychology, digital marketing strategy, the digital marketing mix, strategic digital and multichannel communication and digital relationship management. After all, one of the keys to marketing is taking care of your personal brand!
After conditional admission to one of our MSc programmes, we will contact you and ask for the original and official documents for registration at the university. Further, our alumni population is also well represented by positions in consulting e. Consumer Marketing Knowing the customer is key to success in the marketplace.
Discuss state-of-the-art knowledge about market orientation, innovation, branding, customer loyalty and customer lifetime value. I have graduated from a Dutch HBO. This does not mean that we do not pay any attention to your grades.
Is it possible to pay the tuition fee in installments? Understand and solve offline and online retail problems by applying consumer shopping behaviour and retail management theories.
If you have obtained a good GMAT or GRE score it is recommended to mention this in your application and to enclose a copy of the results. Application in Studielink before 1 June. The countdown to your future begins here; in one year you will be where you want to be, as a professional and as an individual.
However, many of our alumni come to work in fast moving consumer goods, consulting, and banking industries. Find inspiration in our international setting and the cosmopolitan buzz of Amsterdam. Focus on themes such as product decisions, going to market, pricing decisions, sales promotions, communication decisions and managing customers.
One of these documents is the official diploma or certified copy of it. You will graduate with a first-rate degree and gain a strong alumni network, reinforced by interesting events and masterclasses we organize every year.
Apply cross-cultural frameworks to understand and solve real-life international marketing problems, and gain a critical understanding of the challenges in cross-cultural survey research. International Product Management Effectively apply sales and product management theories to understand real-life marketing problems and to design better market-based product strategies.
The registration period is in August after your arrival in the Netherlands. Learn to create conceptual and statistical hypotheses about the relationship between independent and dependent variables. You can find more information on our pre-masters here.
Working on different teams for each course, you will quickly get to know students from many different countries and backgrounds. Management Integration Project Apply your knowledge of Marketing Strategy and Consumer Marketing to a number of real-life business cases presented to you by professionals.
Discuss literature about brand strategy and management, brand-related master thesis brand image central behaviour and focus on topics such as internal branding and brand positioning, equity, extension, communication and communities.
During your studies, you will receive all the support and career guidance you need to become the master of your own destiny. Learn to work with different types of customer intelligence data and obtain rigorous knowledge of the data analysis techniques for solving salient customer intelligence questions.
Yes, that is possible. Application deadline International degree students: I expect to graduate before the end of this academic year. And step into the future by looking at retailing in Can I apply online?
Career prospects Wondering what your career potential could be after graduation? You will feel right at home with the benefits of our campus university and the personal approach of our dedicated staff. Survey Research in Cross-Cultural Context Understand why people in different countries are less or more willing to, for example, buy products or to appreciate advertising messages.
Experimental research Which concepts and tools do you need for planning and designing laboratory experiments and for collecting and analyzing behavioural data?Measuring Brand Loyalty. 12 Pages. Measuring Brand Loyalty. Uploaded by.
performance, and brand image primary customer sources that a play a more important role in purchases. A Brand Preference Study between Sanmiguel and Tuborg Beer in Kathmandu Metropolitan City. An Unpublished Master Degree Thesis, Central. AMONG AMERICAN PLEASURE TRAVELERS A Thesis Submitted to the Faculty of Purdue University by With its headquarters in Madrid, Spain, the WTO plays a central and decisive role in promoting the development of responsible, sustainable and Destination Image among American Pleasure Travelers.
Major Professor. Master of Arts in Law and Diplomacy Thesis Submitted by Jorge de Vicente May Brand image is how a product or service is perceived, whereas brand identity is what the company thinks its product is.
The closer the alignment between the two the more successful the State Branding in the 21st Century Jorge de Vicente.
This Master thesis has not been submitted elsewhere for examination purposes.” Date: June 8 Destination image and its effects on marketing and branding a tourist destination. A brand positioning strategy recommendation for an Asian cosmetics giant: Shiseido in Western and Central Europe Master Thesis in Business and Development studies.
Supervisor: Fumiko Kano Glückstad, Department of International to assist Shiseido in the creation of a younger brand image in Western and Central.
Corporate social responsibility effects on competitive advantage important to write the bachelor thesis and will eventually be useful for writing the master thesis. This bachelor thesis is focused on literature research and logical reasoning, based on Central in this thesis is the influence.Download