Hindustan unilever distribution channel

All brands and packs required for the set of markets which the MD and JITs service in a given area are sent to the mother depot by all manufacturing units. You currently have 0 posts.

This system helped in transshipment, bulk breaking, and as a stock point to minimize stock-outs at the RS level. The principle of Project Streamline is to leverage our scale and organizational synergy to increase reach in rural markets. Thereby, giving us a substantial competitive edge over Hindustan unilever distribution channel next decade The role performed by the Redistribution Stockiest has also undergone changes over the years.

HLL used the principle of project stream line. Financing stocks, providing manpower, providing service to retailers, implementing promotional activities, extending indirect coverage, reporting sales and stock data, screening for transit damages are some of the functions performed by the RS today.

Hindustan Unilever

Each of these sub-stockiest is located in a rural market. The RS would be able to provide customer service only if he was serviced well.

The RS also undertook demand stimulation activities on behalf of the company. This knowledge led to the establishment of the "Company Depots" system. Therefore, sheer product availability can determine brand choice, volumes and market share. To view links or images in signatures your post count must be 0 or greater.

Email us your resume on careers managementparadise. The pivot of Streamline is the Rural Distributor RDwho has rural sub-stockiest attached to him. The sub-stockiest then performs the role of driving distribution.

Project Streamline was conceptualized to significantly enhance control on the rural supply chain through a network of rural sub-stockiest, who are based in these very villages. The most important benefit has been improved customer service to the RS.

Each of them has a minimum number of JIT depots attached for stock requirements. The RS was required to provide the distribution units to the company salesman.

As part of the project, higher quality servicing, in terms of frequency, credit and full-line availability, would be provided to rural trade. The RS financed his stocks and provided warehousing facilities to store them.Hindustan Unilever: Scaling a cost-efficient distribution and sales network in remote markets 2 | Accenture Institute for High Performance | Copyright © Accenture.

Watch and share Hindustan Unilever Limited(HUL)'s mantra for a Clean India, “Haath, Munh aur Bum, Bimari Hogi Kam”! Haath – Wash your hands five times a day with soap. Hindustan Unilever Limited (abbreviated to HUL), formerly Hindustan Lever Limited, is India's largest consumer products company and was formed in as Lever Brothers India Limited.

It is currently headquartered in Mumbai, India and its 41, employees are headed by Harish Manwani, the non-executive chairman of the board.3/5(4). Sales & Distribution Hindustan unilever - Document Transcript 1. December SALES & DISTRIBUTION NETWORK OF HINDUSTAN UNILEVER 21, Sales & Distribution Network of Hindustan Uni Lever (HUL)- DOVE bathing Soap (Region: Kolkata) A marketing channel performs the work of moving goods from producers to consumers.

A channel of distribution or trade channel is the path or route along which goods move from producers to ultimate consumers or industrial users.

In other words, it is the distribution network through which a producer puts his product in the hands of actual users. Unilever launched Sustainable Living Plan in on 15 November at London, Rotterdam, New York and New Delhi simultaneously. Headquarters.

Hindustan Unilever's corporate headquarters are located at Andheri (E), Mumbai.


The campus is spread over acres of land and houses over 1, employees.

Hindustan unilever distribution channel
Rated 3/5 based on 66 review